Oregon Child Development Coalition has established a versatile visual identity system to represent the organization in all methods of communication and branded materials.
Download the OCDC Brand Guidelines for details on how to fully utilize each brand element.
Logo Family
Correct usage of the logo is essential in establishing brand recognition and maintaining readability. There are multiple versions of the OCDC logo available for use. The logo you choose will depend on factors such as location, size, and which audience will be viewing the specific materials. Please review OCDC Brand Guidelines for details on how to properly use each logo.
Primary Logos: Stacked (Default)
Please review the OCDC Brand Guidelines for details on how to properly use each logo.
Secondary Logos: Horizontal
Please review the OCDC Brand Guidelines for details on how to properly use each logo.
Horizontal with Tagline
Tertiary Logos
Icon
Color Family
Color codes have been provided here for usage throughout OCDC’s brand.
#e87200
#41a0bf
#333333
#fee3ca
#b2d4df
#ffffff
Font Family
The brand fonts for OCDC have been chosen to establish a voice that’s friendly, knowledgable, and approachable. Use these fonts across all brand applications to maintain consistency.
Sometimes your brand fonts won’t be available in a given platform – for instance, in Microsoft. When this is the case, substitute Arial for Cabin and Times New Roman for Roboto Slab. *
To ensure compliance with accessibility guidelines, text should always appear in either black or white — NEVER A COLOR.